Help Me Grow Inland Empire (HMGIE) is a partnership between First 5 San Bernardino and First 5 Riverside that prioritizes helping detect learning disabilities in young children. They reach out to healthcare providers and daycares to promote screenings for kids and educate parents, especially those that are low-income, in healthy child development.
Thought HMGIE had a logo and some print materials they needed a more concrete brand. The logo was updated with a new font and brighter colors to give it a more modern look, and two different brands were created for the two main audiences: health practitioners and parents. For parents the idea of a roadmap was used as the visual to show parents that HMGIE was here to help guide them, complete with illustrations of a road and wildlife indigenous to the Inland Empire. As for healthcare practitioners a more streamlined look was used without the illustrations.
